http://en.wikipedia.org/wiki/Ripping
"Ripping is the process of copying audio or video content to a hard disk, typically from removable media.
The word is used to refer to all forms of media.
[Despite the name, neither the media nor the data is damaged after extraction.]"
To quote from:
http://en.wikipedia.org/wiki/Transcode
"Transcoding is the direct digital-to-digital data conversion of one encoding to another,[1]
such as for movie data files or audio files."
See:
http://en.wikipedia.org/wiki/DVD_ripper
[This is EXACTLY what MakeMKV is!]
Based on these definitions, I'm hoping we can all come to agreement, that 'MakeMKV' is
NOT a transcoding tool.
My reading of all this boils down the word 'transcode'
to mean, literally, to CHANGE codecs. ('trans' == change' and 'code' == codecs or encodings.
Wikipedia elsewhere discusses both .mkv and .mp4 file-extensions, and (correctly in my view)
refers to them as 'container-formats'. http://en.wikipedia.org/wiki/Container_format_(digital)
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I mention all this here, because when I read how your product describes itself on
the base-page on the Internet, it totally MIS-states it! To quote from:
http://www.makemkv.com/
MakeMKV is your one-click solution to convert video that you own into free and
patents-unencumbered format that can be played everywhere.
MakeMKV is a format converter, otherwise called "transcoder".
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I'd argue that rather than calling it a 'format converter', a better description would be to
call it a 'container-format converter'. And, that you DEFINITELY need to REMOVE
the phrase '...otherwise called "transcoder" '.
Because it is NOT a transcoder.
(Whether you should instead add the term 'ripper', is your call. According to the
strict defn, I guess makeMKV IS a 'ripping tool'. But, I'll let you decide about that point.)
Also, in another thread, we already discussed and concluded that 'makeMKV' is NOT
a compression-tool. Maybe something about that issue, should also get mentioned
in that product-description paragraph!?
[As an aside: another nice product, named 'HandBrake' is just the opposite of 'MakeMKV'.
HandBrake really IS a transcoder, and is designed to convert the video/audio sub-streams from
one codec type to another. That type of conversion takes MUCH more time and processing-power,
than doing what 'makeMKV' does. One of HandBrake's other nice features, is that it allows one to choose
whether to create the output-file as either a 'MP4' container or as a 'MKV' container.]
This is what I love about 'makeMKV'!
 MakeMKV is fast!  Since it doesn't NEED to
  MakeMKV is fast!  Since it doesn't NEED tochange codec encodings, it can neatly and quickly extract the video and audio data
into a series of of 'mkv-containers'.
Nice job. Nice product!
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Bottom line, I think your product description needs to be re-written. Someone with a bit
more technical understanding needs to carefully add terms such 'codec' and 'container-format',
to get the product description more in line with proper terminology.
[But, that's just my opinion.]
 
 Thanks for listening. Hope this is helpful...

 hope ou understand my message
  hope ou understand my message